How Gatelloo built Keramat Foods from the ground up, from naming and brand strategy to ecommerce, content, performance marketing and customer acquisition.
The Business
Revenue generated
Sales Growth
Followers
ROAS
Scope of Work
Book A Free Consultation
Services Delivered
Growth Strategy
Brand Strategy
Brand Identity
Website Strategy & UX
SEO
Google Ads
Meta Ads
TikTok Ads
Photography
Video Production
Email Marketing
AI Integration
Marketing Automation
Strategic Consulting
Social Media Management
Executive Summary
Keramat Foods is a UK-based food brand specialising in rice and other food products, with rice positioned as its core product category. When Gatelloo partnered with Keramat Foods, the business was completely new to the market. There was no established brand identity, website, ecommerce infrastructure, social media presence, customer base, marketing system, sales system, or defined market positioning. The challenge wasn’t simply to improve an existing marketing operation. There was nothing to optimise. We had to build the ecosystem from the ground up. Gatelloo partnered with Keramat Foods to develop the complete brand and digital growth infrastructure required to enter the market, establish a credible consumer presence, acquire customers, and build a scalable marketing system. Our work covered the entire journey from naming and brand strategy to identity, packaging, ecommerce, content production, performance marketing, SEO, influencer marketing, automation, and sales systems. The result was a complete transformation from a new business with no established digital presence into a growing food brand generating more than £100K in revenue, acquiring 2,000+ customers, generating 1,500+ leads, reaching 50K+ website traffic, building an audience of 30K+ followers, and achieving a 6.2X ROAS. Key growth milestones were achieved within the first three months.
No digital ecosystem.
No audience.
No customer base.
No marketing infrastructure.
No established brand identity.
No website & Store
No social media presence.
No established customer base.
No marketing system.
No clear positioning.
No defined sales system.
No content strategy.
No content production system.
No structured customer journey.
The company had a product and a market opportunity, but lacked the strategic, creative, technological, and marketing infrastructure required to turn that opportunity into a growing brand.
The Gatelloo Growth Framework™
Area
Brand Positioning
Customer Journey
Lead Generation
Digital Sales Funnel
Content Strategy
Website UX
Marketing Automation
Analytics & Reporting
Creative Direction
The Gatelloo Growth Framework™
Assessment
Needed Modernization
Fragmented
Underperforming
Low Efficiency
Inconsistent
Required Improvement
Minimal
Underutilized
Needed Premium Standardization
Keramat Foods didn’t have a traditional marketing problem. It had a zero-to-one brand-building challenge. The business couldn’t simply increase advertising because there was no established brand, digital infrastructure, content ecosystem, or customer acquisition system to scale. Our diagnosis was clear: Build the foundation first. Then build demand. Then build the systems required to scale it. That meant treating the engagement as a complete business growth project rather than a collection of individual marketing services. We needed to connect: Brand → Product → Digital → Content → Marketing → Acquisition → Sales → Retention
into one integrated ecosystem.
The Gatelloo Growth Framework™
Our Growth Strategy
We implemented a complete digital transformation across five strategic pillars.
1. Brand Creation & Positioning
We developed the strategic foundation of the brand from the ground up. This included naming, brand strategy, positioning, identity development, and packaging. The objective was to transform a food product into a recognisable consumer brand with a clear market presence.
2. Ecommerce & Digital Infrastructure
We designed and developed the digital infrastructure required to sell the products online. This included website strategy, UI/UX, ecommerce development, conversion-focused experiences, SEO foundations, sales systems, and automation. The objective was to create a digital environment capable of turning awareness into measurable commercial activity.
3. Content & Creative Engine
A complete content ecosystem was developed to consistently showcase the products and communicate the brand. This included:
Product photography
Food photography
Food videos
Recipe videos
Review videos
Social media content
DVC productions
Commercial video production
Ongoing creative content
The objective wasn’t simply to create attractive content. It was to create content that could build awareness, create desire, establish trust, and support conversion.
4. Performance Marketing & Customer Acquisition
Once the foundations were established, we built the customer acquisition engine. Campaigns were developed and managed across:
Meta
Google
TikTok
These were supported by SEO, influencer marketing, PR, social media, and ongoing creative optimisation. The objective was to establish multiple acquisition channels rather than relying on a single source of customers.
5. Retention, Automation & Growth Systems
To support sustainable growth, we implemented systems beyond the initial acquisition stage. These included:
Email Marketing
Marketing Automation
Sales Systems
AI Integration
Customer Follow-Up
Strategic Consulting
Ongoing Marketing Optimisation
The objective was to create a system capable of supporting continued growth rather than relying on individual campaigns.
A new brand cannot simply turn on advertising and expect sustainable growth. Before scaling acquisition, it needs:
Positioning → Identity → Trust → Infrastructure → Content → Acquisition
A strong visual identity creates recognition. A strong content system creates attention. A strong ecommerce experience creates conversion. Performance marketing creates distribution. The strongest results came from connecting all four.
For Keramat Foods, content wasn’t produced simply to fill a social media calendar. Food photography, recipe videos, reviews, DVCs, and product content became assets that could be used across organic social media, advertising, ecommerce, influencer campaigns, and brand communications. One production system supported multiple growth channels.
The objective wasn’t to create temporary spikes in traffic. It was to build a repeatable system capable of continuously attracting, engaging, converting, and retaining customers. That foundation allowed Keramat Foods to move from a new business into a growing consumer brand.
Business Impact
Key Outcomes
Store Expansion
Revenue Generated
Year Partnership
Followers
Keramat Foods represents one of the clearest examples of Gatelloo’s ability to build a brand from the ground up. We didn’t inherit an established audience. We didn’t inherit an existing ecommerce engine. We didn’t inherit a mature marketing operation. We started with a business, a product, and an opportunity. Then built the rest. From naming and strategy to branding, packaging, ecommerce, content, advertising, automation, and sales systems, Gatelloo helped create the complete digital ecosystem required to take Keramat Foods from zero to a £100K+ food business. At Gatelloo, we don’t simply manage marketing. We build the systems that turn businesses into brands and brands into growth.
